AI Recommendation Footprint
Bellroy
Is this your brand? Claim or correct it.
Average rank #5.6 across 8 sub-categories in 1 country.
Bellroy appears in 8 AI recommendation categories. Its strongest is Best Everyday Leather Wallet at #1. Its weakest is Best Carry-On at #22. That spread is Bellroy's Recommendation Gap.
Based on real buying questions across ChatGPT, Claude, Gemini and Perplexity. Latest run: June 2026.
- Sub-categories ranked
- 8
- Total AI mentions
- 77
- Countries tracked
- 1
- Highest rank
- #1
- Lowest rank
- #22
What this means for Bellroy
Bellroy ranks in the top 3 for 5 of 8 sub-categories where AI engines recommend brands. There are 3 sub-categories where Bellroy appears but ranks below top 3. This is the recommendation gap.
Why AI recommends Bellroy in some categories and not others
AI systems do not recommend brands on popularity alone. They favour brands with clear, structured and citable information for the specific questions buyers ask. Bellroy performs strongly where those signals are present, and weaker where they are limited. That difference is Bellroy's Recommendation Gap.
AI See You closes that gap by setting up an AI Knowledge Centre: a deep, defensible data asset structured so AI can read, trust and cite it. It is real, sourced, expertly structured information built for the way AI reads, and it is the opposite of generic AI content or short-term hacks.
Where Bellroy leads
Sub-categories where Bellroy ranks in the top 3 of AI recommendations.
-
#1
Best Everyday Leather Wallet
Luggage and Travel · Australia
90.0% shareof 27 brands -
#1
Best Travel Wallet
Luggage and Travel · Australia
85.0% shareof 25 brands -
#1
Best Laptop Bag for Travel
Luggage and Travel · Australia
70.0% shareof 34 brands -
#1
Best Weekender Bag
Luggage and Travel · Australia
35.0% shareof 37 brands -
#2
Best Travel Backpack
Luggage and Travel · Australia
55.0% shareof 27 brands
See full ranking table
Full Bellroy ranking footprint by country.
Australia
Best rank #1| Rank | Sub-category | Share | Mentions |
|---|---|---|---|
| #1 | Best Everyday Leather Wallet
Luggage and Travel
|
90.0% | 18 |
| #1 | Best Travel Wallet
Luggage and Travel
|
85.0% | 17 |
| #1 | Best Laptop Bag for Travel
Luggage and Travel
|
70.0% | 14 |
| #1 | Best Weekender Bag
Luggage and Travel
|
35.0% | 7 |
| #2 | Best Travel Backpack
Luggage and Travel
|
55.0% | 11 |
| #5 | Best Toiletry Bag
Luggage and Travel
|
35.0% | 7 |
| #12 | Best Value Luggage
Luggage and Travel
|
10.0% | 2 |
| #22 | Best Carry-On
Luggage and Travel
|
5.0% | 1 |
Where Bellroy could grow
Sub-categories where Bellroy appears in AI recommendations but ranks below the top 3. Each is an opportunity to expand share.
About Bellroy
An Australian-based brand that creates considered carry goods including wallets, bags, phone cases and more. Bellroy is a certified B Corporation focused on helping people move through the world with ease and energy while having a positive impact on the planet.
Certifications
- ✓ B Corporation
- ✓ LWG Gold-rated Leather
“We're working towards a future in which people, animals and the environment nurture each other.”
Future-proof Bellroy for agentic commerce
When buyers ask AI who to trust, the brands that get chosen are the ones AI can understand, trust and cite. Bellroy already performs in some categories. The opportunity is to be the brand AI chooses across every category where buyers are deciding.
For brand teams
When buyers ask AI who to trust, Bellroy should already be the answer
AI See You sets up an AI Knowledge Centre for Bellroy: the deep, defensible data asset AI reads when it answers buying questions. It is how brands get chosen as AI becomes the way buyers decide.
We typically reply within one business day.
Proven on a live ecommerce brand
An Australian ecommerce DTC men's skincare brand increased its Recommendation Score from 18 to 34 in three weeks.
Track Bellroy's AI Recommendation Footprint
Get notified when Bellroy enters new recommendation categories, when its recommendation share changes and when new research is released.