AI Recommendation Footprint
Drunk Elephant
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Average rank #18.6 across 7 sub-categories in 1 country.
Drunk Elephant appears in 7 AI recommendation categories. Its strongest is Best Vitamin C Serum at #5. Its weakest is Best Self-Tan for Sensitive Skin at #32. That spread is Drunk Elephant's Recommendation Gap.
Based on real buying questions across ChatGPT, Claude, Gemini and Perplexity. Latest run: June 2026.
- Sub-categories ranked
- 7
- Total AI mentions
- 15
- Countries tracked
- 1
- Highest rank
- #5
- Lowest rank
- #32
Why AI recommends Drunk Elephant in some categories and not others
AI systems do not recommend brands on popularity alone. They favour brands with clear, structured and citable information for the specific questions buyers ask. Drunk Elephant performs strongly where those signals are present, and weaker where they are limited. That difference is Drunk Elephant's Recommendation Gap.
AI See You closes that gap by setting up an AI Knowledge Centre: a deep, defensible data asset structured so AI can read, trust and cite it. It is real, sourced, expertly structured information built for the way AI reads, and it is the opposite of generic AI content or short-term hacks.
See full ranking table
Full Drunk Elephant ranking footprint by country.
Australia
Best rank #5| Rank | Sub-category | Share | Mentions |
|---|---|---|---|
| #5 | Best Vitamin C Serum
Premium Skincare
|
30.0% | 6 |
| #11 | Best Face Mask
Premium Skincare
|
15.0% | 3 |
| #16 | Best Anti-Ageing Skincare
Premium Skincare
|
5.0% | 1 |
| #19 | Best Eye Cream
Premium Skincare
|
10.0% | 2 |
| #21 | Best Skincare for Sensitive Skin
Premium Skincare
|
5.0% | 1 |
| #26 | Best Cleanser
Premium Skincare
|
5.0% | 1 |
| #32 | Best Self-Tan for Sensitive Skin
Self-Tan
|
5.0% | 1 |
Drunk Elephant's strongest categories
The categories where Drunk Elephant ranks highest in AI recommendations today. These are the positions to defend and build from.
Where Drunk Elephant could grow
Sub-categories where Drunk Elephant appears in AI recommendations but ranks below the top 3. Each is an opportunity to expand share.
-
#16
Best Anti-Ageing Skincare
Premium Skincare · Australia
5.0% shareof 25 brands -
#19
Best Eye Cream
Premium Skincare · Australia
10.0% shareof 32 brands -
#21
Best Skincare for Sensitive Skin
Premium Skincare · Australia
5.0% shareof 37 brands -
#26
Best Cleanser
Premium Skincare · Australia
5.0% shareof 42 brands -
#32
Best Self-Tan for Sensitive Skin
Self-Tan · Australia
5.0% shareof 33 brands
About Drunk Elephant
Drunk Elephant is a biocompatible skincare brand that believes performance and personality can live in the same jar, offering skin-first formulas developed with effective levels of active ingredients that can be easily absorbed.
“Drunk Elephant believes in skin-first formulas that are developed with effective levels of active ingredients that can be easily absorbed and put to use.”
Where Drunk Elephant is sold
Drunk Elephant sells in 7 markets: United States, Canada, United Kingdom, Japan, Germany, France, Taiwan.
Future-proof Drunk Elephant for agentic commerce
When buyers ask AI who to trust, the brands that get chosen are the ones AI can understand, trust and cite. Drunk Elephant already performs in some categories. The opportunity is to be the brand AI chooses across every category where buyers are deciding.
For brand teams
When buyers ask AI who to trust, Drunk Elephant should already be the answer
AI See You sets up an AI Knowledge Centre for Drunk Elephant: the deep, defensible data asset AI reads when it answers buying questions. It is how brands get chosen as AI becomes the way buyers decide.
We typically reply within one business day.
Proven on a live ecommerce brand
An Australian ecommerce DTC men's skincare brand increased its Recommendation Score from 18 to 34 in three weeks.
Track Drunk Elephant's AI Recommendation Footprint
Get notified when Drunk Elephant enters new recommendation categories, when its recommendation share changes and when new research is released.