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AI Recommendation Footprint

The Ordinary

Is this your brand? Claim or correct it.

Average rank #11.7 across 9 sub-categories in 1 country.

The Ordinary appears in 9 AI recommendation categories. Its strongest is Best Retinol Product at #1. Its weakest is Best Hydrating Toner or Mist at #35. That spread is The Ordinary's Recommendation Gap.

Based on real buying questions across ChatGPT, Claude, Gemini and Perplexity. Latest run: June 2026.

Sub-categories ranked
9
Total AI mentions
48
Countries tracked
1
Highest rank
#1
Lowest rank
#35

Recommended alongside The Ordinary

  • NIOD
  • LOoPHA
  • The Chemistry Brand

What this means for The Ordinary

The Ordinary ranks in the top 3 for 3 of 9 sub-categories where AI engines recommend brands. There are 6 sub-categories where The Ordinary appears but ranks below top 3. This is the recommendation gap.

Why AI recommends The Ordinary in some categories and not others

AI systems do not recommend brands on popularity alone. They favour brands with clear, structured and citable information for the specific questions buyers ask. The Ordinary performs strongly where those signals are present, and weaker where they are limited. That difference is The Ordinary's Recommendation Gap.

AI See You closes that gap by setting up an AI Knowledge Centre: a deep, defensible data asset structured so AI can read, trust and cite it. It is real, sourced, expertly structured information built for the way AI reads, and it is the opposite of generic AI content or short-term hacks.

See full ranking table

Full The Ordinary ranking footprint by country.

Australia

Best rank #1
Rank Sub-category Share Mentions
#1 Best Retinol Product
Premium Skincare
 70.0% 14
#2 Best Eye Cream
Premium Skincare
 50.0% 10
#3 Best Vitamin C Serum
Premium Skincare
 40.0% 8
#4 Best Skincare for Sensitive Skin
Premium Skincare
 35.0% 7
#10 Best Anti-Ageing Skincare
Premium Skincare
 15.0% 3
#10 Best Cleanser
Premium Skincare
 15.0% 3
#18 Best Moisturiser for Oily and Acne-Prone Skin
Premium Skincare
 5.0% 1
#22 Best Moisturiser for Dry Skin
Premium Skincare
 5.0% 1
#35 Best Hydrating Toner or Mist
Premium Skincare
 5.0% 1

About The Ordinary

Clinical formulations with integrity. Ingredient-first skincare brand offering serums, moisturisers, oils, exfoliators, and treatments for various skin concerns including signs of ageing, uneven skin tone, congestion, and dryness.

Visit official website

Where The Ordinary is sold

The Ordinary sells in 7 markets: Canada, United States, United Kingdom, Australia, Europe, South Korea, Hong Kong.

Future-proof The Ordinary for agentic commerce

When buyers ask AI who to trust, the brands that get chosen are the ones AI can understand, trust and cite. The Ordinary already performs in some categories. The opportunity is to be the brand AI chooses across every category where buyers are deciding.

For brand teams

When buyers ask AI who to trust, The Ordinary should already be the answer

AI See You sets up an AI Knowledge Centre for The Ordinary: the deep, defensible data asset AI reads when it answers buying questions. It is how brands get chosen as AI becomes the way buyers decide.

We typically reply within one business day.

Proven on a live ecommerce brand

An Australian ecommerce DTC men's skincare brand increased its Recommendation Score from 18 to 34 in three weeks.

Track The Ordinary's AI Recommendation Footprint

Get notified when The Ordinary enters new recommendation categories, when its recommendation share changes and when new research is released.