Last updated 13 May 2026
COMPARE / AI SEE YOU VS OTTERLY
AI See You vs Otterly.
Otterly is the affordable, founder-led entry point to AI visibility tracking, starting at $29/mo. Recognised as a Gartner Cool Vendor for AI in Marketing 2025. AI See You is AI Recommendation Infrastructure, set up for you, starting at $1,500/mo. Different categories. Different jobs. Here is the comparison.
At a glance
| Otterly | AI See You | |
|---|---|---|
| Category | AI search visibility platform | AI Recommendation Infrastructure |
| Primary output | Dashboard tracking visibility across 6 AI engines | Live AI Knowledge Centre on your subdomain plus Recommendation Score |
| What it measures | Brand mentions, citations, prompt volume | Recommendation rate (Recommendation Score, XX/100) |
| Content production | None included (insights only) | Configured by AI See You as part of subscription |
| Headquarters | Vienna, Austria | Sydney, Australia |
| Founded | 2023 | 2025 |
| Funding | Founder-led, bootstrapped | Founder-led, bootstrapped |
| Customer profile | 15,000+ marketing professionals, agencies, SMBs | Challenger brands and growing service businesses |
| Pricing entry | $29/mo Lite (15 prompts, ChatGPT + Perplexity + AI Overviews) | $1,500/mo Standard (full setup) |
| Pricing mid-tier | $189/mo Standard (100 prompts, unlimited workspaces) | $2,500/mo Pro |
| Pricing top | $489/mo Premium (400 prompts) | From $5,000/mo Enterprise |
| Free trial | 14 days, no credit card | No free trial, free baseline call |
| Recognition | Gartner Cool Vendor 2025 | The Aussie Man reference build (18% to 34% in 3 weeks) |
What Otterly does
Otterly is an AI search visibility platform built for marketing teams who want to measure how their brand surfaces in AI answers without committing to enterprise pricing. The platform tracks brand visibility across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and Microsoft Copilot. Features include daily tracking, AI keyword and prompt research, citation analysis, and a free GEO audit tool. Pricing starts at $29/mo and scales with prompt volume.
Otterly was founded by Thomas Peham, Klaus-M. Schremser, and Josef Trauner, the team behind Usersnap, and is recognised as a Gartner Cool Vendor for AI in Marketing 2025. The platform has 15,000+ marketing professionals across its user base. The positioning is explicitly founder-led, marketer-friendly, and priced for the mid-market and agency segment.
What AI See You does
AI See You is AI Recommendation Infrastructure. We set up a live AI Knowledge Centre on a subdomain of your brand (knowledge.yourbrand.com), structured to be retrievable by every major AI system. The Knowledge Centre carries the schema, the llms.txt, the structured product or service descriptions, the problem mapping (the questions your buyers actually ask AI), the inline citations to credible sources, and the freshness signals that AI systems use to evaluate and recommend brands. Recommendation Score tracking runs weekly across ChatGPT, Claude, Gemini, and Perplexity, and updates a single 0-to-100 score that reflects how recommendable your brand is.
The difference is that tracking is one part of the stack, not the whole stack. The bigger part is the infrastructure the tracking measures.
Where they overlap
Both platforms run query sets across the major AI engines and report brand-level visibility. Both surface citation patterns. Both track over time. Otterly's prompt volume is higher per dollar at the entry level (15 prompts at $29/mo, 100 prompts at $189/mo), and Otterly's free GEO audit tool is genuinely useful. The overlap is in the measurement layer.
Where they diverge
Otterly is monitoring-first. The platform does not include content creation, schema implementation, or the infrastructure work that improves AI visibility. Otterly tells you where you stand. Your team or your agency does the work of moving the number.
AI See You is the work. The AI Knowledge Centre is configured by AI See You as part of the subscription. The schema, the llms.txt, the problem mapping, the inline citations, the freshness signals, all set up on your brand subdomain. Tracking is included, but tracking is not the product. The infrastructure is the product.
If you have a marketing or SEO team ready to execute on tracking insights, Otterly at $29 to $189/mo is a strong, affordable monitoring tool. If you do not have that team, AI See You sets up the infrastructure and runs it.
Pricing comparison
| Tier | Otterly | AI See You |
|---|---|---|
| Entry | $29/mo Lite (15 prompts, 4 engines) | $1,500/mo Standard (full setup, 4 platforms tracked) |
| Mid | $189/mo Standard (100 prompts, unlimited workspaces) | $2,500/mo Pro (single market) |
| Top | $489/mo Premium (400 prompts) | From $5,000/mo Enterprise (multi-market) |
| Setup fees | None | None. Month 1 is setup, included. |
| What you get | Dashboard | Knowledge Centre + tracking + ongoing maintenance |
The same pricing observation applies. Otterly's $29/mo is much cheaper than AI See You's $1,500/mo on a sticker basis. The two products are doing different jobs. If your team is going to do the GEO work in-house and you need an affordable dashboard to track it, Otterly is excellent value. If you need the work itself done, AI See You is the product.
Who each is built for
Otterly is built for
- SMB and mid-market marketing teams with an in-house SEO or content function.
- Agencies managing multiple client brands at scale.
- Solo marketers and founders looking for affordable monitoring.
- Teams already running a strong organic SEO programme who want AI visibility layered on top.
- Anyone who needs a Gartner-recognised tool at a marketer-friendly price.
AI See You is built for
- Challenger brands and growing service businesses without an in-house AEO team.
- Companies that need the infrastructure built, not just the measurement of it.
- Shopify brands and DTC product brands selling in AU, UK, and USA.
- Service businesses across professional services, allied health, trades.
- B2B vendors looking to be recommended on procurement shortlists, when operating across multiple markets.
PROOF, REFERENCE BRAND
The Aussie Man, 18% to 34% in three weeks.
The Aussie Man, an Australian DTC men's skincare brand on Shopify, was the first AI See You client. The Recommendation Score moved from 18% to 34% across ChatGPT, Claude, Gemini, and Perplexity in three weeks after the AI Knowledge Centre went live. Same questions. Same four platforms. Independently verified.
Frequently asked questions
See your baseline Recommendation Score.
Book a 15-minute call. We will run your baseline Recommendation Score and walk you through what AI See You would set up for your business.