Question 1

What is ARS?

Accepted Answer

AI Recommendation Share. The percentage of tracked queries in which a business was named across the four AI platforms. A 48% ARS means the business appeared in responses to 48 of every 100 queries run. ARS is the primary ranking signal because it directly measures how often AI recommends a firm to buyers.

Question 2

What is CIS?

Accepted Answer

Composite Index Score. A weighted combination of four signals: recommendation frequency (50%), platform coverage (25%), position in results (15%), and citation context quality (10%). CIS rewards consistency of recommendation across platforms, not just raw volume. A firm with a high ARS but mentions on only one platform will score lower CIS than one with a moderate ARS across all four.

Question 3

What is the AI Recommendation Index for Mortgage Brokers?

Accepted Answer

The AI Recommendation Index is a monthly dataset showing which mortgage brokers are recommended by ChatGPT, Claude, Perplexity, and Gemini. We run 60 distinct buyer-intent prompts per city on each platform every month. Every business either appears in a response or does not. No modelling, no inference, no paid placement.

Question 4

Which AI platforms are tracked?

Accepted Answer

Four platforms: OpenAI's ChatGPT, Anthropic's Claude, Perplexity, and Google Gemini. Each uses a different training approach, different retrieval system, and different citation handling. Tracking all four gives a more accurate picture of which mortgage broker firms are recommended consistently rather than on a single platform.

Question 5

How often are the mortgage brokers rankings updated?

Accepted Answer

Monthly. Each city is re-run at the start of every month with the same prompt set, giving month-on-month movement data. Research from the Princeton GEO paper (KDD 2024) showed AI recommendations shift as training data, retrieval, and underlying search indexes update, so monthly cadence is required to detect genuine change versus noise.

Question 6

Why do AI recommendations matter for choosing a mortgage broker?

Accepted Answer

AI platforms handle a growing share of buyer discovery. Ahrefs data from 2025 showed AI Overviews pull 74% of citations from top-10 organic search results, meaning AI recommendations are becoming the default shortlist before buyers ever reach a search results page. Firms recommended by AI win the first position in buyer consideration.

Question 7

How many businesses are included per city?

Accepted Answer

Every business that appears in at least one response across the 240 total queries per city (60 prompts across 4 platforms) is included. Typical city runs rank between 20 and 50 distinct mortgage brokers. Rankings are sorted by AI Recommendation Share (ARS), which is the percentage of the 60 queries in which each business was named.

Question 8

How are businesses excluded or filtered?

Accepted Answer

Queries are scoped to a specific city and industry. Responses are parsed for named mortgage broker firms. Businesses outside the defined geography, outside the industry, or that cannot be resolved to a real entity are excluded. The parser is conservative: if a name is ambiguous or could refer to multiple firms, we log it but exclude it from the rankings rather than risk wrong attribution.

Question 9

Can a firm pay to appear higher in the rankings?

Accepted Answer

No. The AI See You Recommendation Index cannot be paid into. Rankings come only from actual AI responses to real prompts. No brand, advertiser, or paid placement affects the data. The index exists precisely because paid rankings are everywhere else. Princeton's 2024 GEO research concluded that citing credible sources and answer-first content matter more than any commercial signal for AI citation outcomes.

Question 10

How do I see rankings for my city?

Accepted Answer

Pick your country from the Live rankings section above, then click your city. If your city is listed under Tracking next, it will be live once the next run completes. If it is not listed at all, we have not yet started tracking mortgage brokers in that market. Get in touch if you want it added.

Which mortgage brokers does AI recommend?

Live rankings

Australia

Sydney

Melbourne

Brisbane

Perth

Adelaide

Canberra

Gold Coast

How the rankings are built

Four AI platforms

Sixty queries per city

Two scores

Metric definitions

Ranked here?

Ranked in the top 3 in any city?

Not at the top, or not listed?

Questions people ask AI about this

Run a mortgage brokerage? See where you rank.