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How personal injury lawyers are scored in Australia

The AI Recommendation Index for personal injury lawyers in Australia runs 15 buyer-intent prompts per city across ChatGPT, Claude, Perplexity, and Gemini, every month. This page documents the exact prompts used, how the Composite Index Score is calculated, and a worked example.

Understanding the scores

What the numbers mean

ARS

AI Recommendation Share

The percentage of tracked queries where this business was named by at least one AI platform. The most direct measure of how often AI is recommending you to buyers.

CIS

Composite Index Score

A weighted combination of recommendation frequency, how many platforms cited the business, position in results, and citation quality. Scores from 0 to 1.

See full breakdown below ↓

CIS calculation

How the CIS is calculated

50%

Recommendation frequency

How often the business appeared across all 60 queries and all four platforms.

25%

Platform coverage

How many of the four platforms independently recommended the business. Appearing on all four is a much stronger signal than appearing heavily on just one.

15%

Position weighting

Where in the response the business appeared. Being named first carries more weight than being named fifth.

10%

Citation context quality

Whether the AI cited the business with specific confident context or included it in a generic list.

Worked example

Worked example

Worked example will appear once monthly run data is published for Australia.

Prompt set

The 15 prompts we run

Each prompt is sent to ChatGPT, Claude, Perplexity, and Gemini, with {{city}} replaced by the actual city name. Some positions have multiple terminology variants run in parallel to capture different ways buyers phrase the same question.

Prompt 1· Direct recommendation
  1. Who would you recommend for a personal injury attorney in {{city}}?
  2. Who would you recommend for a personal injury solicitor in {{city}}?
Prompt 2· Direct recommendation
  1. Which personal injury law firms in {{city}} would you recommend to someone who has been seriously injured?
Prompt 3· Direct recommendation
  1. If someone in {{city}} needed a personal injury attorney today, who would you suggest?
  2. If someone in {{city}} needed a personal injury solicitor today, who would you suggest?
Prompt 4· Best or top
  1. Who are the best personal injury attorneys in {{city}}?
  2. Who are the best personal injury solicitors in {{city}}?
Prompt 5· Best or top
  1. What are the top-rated personal injury law firms in {{city}}?
Prompt 6· Best or top
  1. Which personal injury lawyers in {{city}} have the strongest track record for winning cases?
  2. Which personal injury solicitors in {{city}} have the strongest track record for no win no fee cases?
Prompt 7· Scenario
  1. I was in a car accident in {{city}} and the other driver was at fault. Which attorney should I call?
  2. I was involved in a road traffic accident in {{city}} that was not my fault. Which solicitor should I contact?
Prompt 8· Scenario
  1. I suffered an injury at work in {{city}} due to my employer's negligence. Who can help me make a claim?
  2. I was injured at work in {{city}} and my employer is denying my claim. Who can help me?
Prompt 9· Scenario
  1. The insurance company is offering me a settlement after my accident in {{city}}. Which personal injury lawyer should review it before I sign?
  2. The insurance company is offering me a settlement after my accident in {{city}}. Which personal injury solicitor should review it before I accept?
Prompt 10· Trust and reputation
  1. Which personal injury law firms in {{city}} are known for winning significant settlements for their clients?
  2. Which personal injury solicitors in {{city}} are known for securing significant compensation awards for their clients?
Prompt 11· Trust and reputation
  1. Who are the most reputable personal injury attorneys in {{city}} with a strong client history?
  2. Who are the most reputable personal injury law firms in {{city}}?
Prompt 12· Urgency
  1. I need a personal injury attorney in {{city}} urgently after a serious accident. Who should I contact right now?
  2. I need to speak to a personal injury solicitor in {{city}} as soon as possible after a serious accident. Who should I call?
Prompt 13· Urgency
  1. Which personal injury lawyers in {{city}} respond quickly to new clients and take on emergency cases?
  2. Which personal injury solicitors in {{city}} take on urgent cases and respond quickly to new enquiries?
Prompt 14· Comparison
  1. Which personal injury law firms in {{city}} are considered stronger than most of their competitors?
  2. Which personal injury solicitors in {{city}} are considered stronger than most of their competitors?
Prompt 15· Comparison
  1. Who handles serious injury and clinical negligence claims better than other firms in {{city}}?
  2. Who handles wrongful death and catastrophic injury claims better than other firms in {{city}}?

Integrity

Data integrity

Every monthly run is automated. Prompts are sent to each platform via web-search-enabled API access. Responses are parsed for business mentions. Businesses are matched against verifiable public registers where available; results without verifiable matches are excluded. No business pays to appear in these rankings.

Register sources for personal injury lawyers in Australia will be published once verified.