How tax accountants are scored in Australia
The AI Recommendation Index for tax accountants in Australia runs 15 buyer-intent prompts per city across ChatGPT, Claude, Perplexity, and Gemini, every month. This page documents the exact prompts used, how the Composite Index Score is calculated, and a worked example.
Understanding the scores
What the numbers mean
AI Recommendation Share
The percentage of tracked queries where this business was named by at least one AI platform. The most direct measure of how often AI is recommending you to buyers.
Composite Index Score
A weighted combination of recommendation frequency, how many platforms cited the business, position in results, and citation quality. Scores from 0 to 1.
See full breakdown below ↓CIS calculation
How the CIS is calculated
Recommendation frequency
How often the business appeared across all 60 queries and all four platforms.
Platform coverage
How many of the four platforms independently recommended the business. Appearing on all four is a much stronger signal than appearing heavily on just one.
Position weighting
Where in the response the business appeared. Being named first carries more weight than being named fifth.
Citation context quality
Whether the AI cited the business with specific confident context or included it in a generic list.
Worked example
Worked example
Top-ranked firm · Brisbane
Pitcher Partners
ARS 3500% · 21 of 60 queries
Prompt set
The 15 prompts we run
Each prompt is sent to ChatGPT, Claude, Perplexity, and Gemini, with {{city}} replaced by the actual city name. Some positions have multiple terminology variants run in parallel to capture different ways buyers phrase the same question.
- Who would you recommend for a tax accountant in {{city}}?
- Which accounting firms in {{city}} would you recommend for small business tax?
- If someone in {{city}} needed a tax accountant today, who would you suggest?
- Who are the best tax accountants in {{city}}?
- What are the most highly rated accounting firms in {{city}} for tax advice?
- Which tax accountants in {{city}} have the strongest reputation for small business and individual tax?
- I run a small business in {{city}} and need an accountant to handle my tax return and BAS. Who should I use?
- I have recently become self-employed in {{city}} and need tax advice for the first time. Which accountant should I see?
- I am approaching the end of financial year in {{city}} and need urgent help with my tax. Which accountant can help me quickly?
- Which tax accountants in {{city}} are known for getting the best outcomes for their clients while staying compliant?
- Who are the most reputable accounting firms in {{city}} for personal and business tax?
- I need a tax accountant in {{city}} urgently before the lodgement deadline. Who would you recommend?
- Which accounting firms in {{city}} respond quickly to clients who need help with overdue tax returns?
- Which tax accountants in {{city}} are considered stronger than most of their competitors?
- Which accounting firms in {{city}} consistently deliver better outcomes than others for small business owners?
Integrity
Data integrity
Every monthly run is automated. Prompts are sent to each platform via web-search-enabled API access. Responses are parsed for business mentions. Businesses are matched against verifiable public registers where available; results without verifiable matches are excluded. No business pays to appear in these rankings.
Register sources for tax accountants in Australia will be published once verified.