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How psychologists are scored in Australia

Latest run: March 2026

The AI Recommendation Index for psychologists in Australia runs 15 buyer-intent prompts per city across ChatGPT, Claude, Perplexity, and Gemini, every month. This page documents the exact prompts used, how the Composite Index Score is calculated, and a worked example.

Understanding the scores

What the numbers mean

ARS

AI Recommendation Share

The percentage of tracked queries where this business was named by at least one AI platform. The most direct measure of how often AI is recommending you to buyers.

CIS

Composite Index Score

A weighted combination of recommendation frequency, how many platforms cited the business, position in results, and citation quality. Scores from 0 to 1.

See full breakdown below ↓

CIS calculation

How the CIS is calculated

50%

Recommendation frequency

How often the business appeared across all 60 queries and all four platforms.

25%

Platform coverage

How many of the four platforms independently recommended the business. Appearing on all four is a much stronger signal than appearing heavily on just one.

15%

Position weighting

Where in the response the business appeared. Being named first carries more weight than being named fifth.

10%

Citation context quality

Whether the AI cited the business with specific confident context or included it in a generic list.

Worked example

Worked example

Top-ranked firm · Adelaide

Adelaide Psychology Services

ARS 4830% · 29 of 60 queries

Recommendation frequency (50%)0.302
Platform coverage (25%)0.151
Position weighting (15%)0.091
Citation context (10%)0.060
Total CIS0.604

Prompt set

The 15 prompts we run

Each prompt is sent to ChatGPT, Claude, Perplexity, and Gemini, with {{city}} replaced by the actual city name. Some positions have multiple terminology variants run in parallel to capture different ways buyers phrase the same question.

Prompt 1· Direct recommendation
  1. Who would you recommend for a psychologist in {{city}}?
Prompt 2· Direct recommendation
  1. Which psychology practices in {{city}} would you recommend for anxiety and depression?
Prompt 3· Direct recommendation
  1. If someone in {{city}} needed a psychologist today, who would you suggest?
Prompt 4· Best or top
  1. Who are the best psychologists in {{city}}?
Prompt 5· Best or top
  1. What are the most highly rated psychology clinics in {{city}}?
Prompt 6· Best or top
  1. Which psychologists in {{city}} have the strongest reputation for treating anxiety, depression, and stress?
Prompt 7· Scenario
  1. I have been struggling with anxiety and I need to see a psychologist in {{city}}. Who would you recommend?
Prompt 8· Scenario
  1. I am going through a difficult time in my life and need to speak to a psychologist in {{city}}. Who should I contact?
Prompt 9· Scenario
  1. I need to see a psychologist in {{city}} as soon as possible. Which practices have availability quickly?
Prompt 10· Trust and reputation
  1. Which psychologists in {{city}} are known for their expertise in cognitive behavioural therapy and evidence-based treatment?
Prompt 11· Trust and reputation
  1. Who are the most reputable psychologists and psychology practices in {{city}}?
Prompt 12· Urgency
  1. I need to see a psychologist in {{city}} urgently. Which practices can offer an appointment quickly?
Prompt 13· Urgency
  1. Which psychologists in {{city}} respond quickly to new patients and have available appointments?
Prompt 14· Comparison
  1. Which psychology practices in {{city}} are considered stronger than most of their competitors?
Prompt 15· Comparison
  1. Which psychologists in {{city}} consistently deliver better outcomes than others for people dealing with anxiety and mental health challenges?

Integrity

Data integrity

Every monthly run is automated. Prompts are sent to each platform via web-search-enabled API access. Responses are parsed for business mentions. Businesses are matched against verifiable public registers where available; results without verifiable matches are excluded. No business pays to appear in these rankings.

Register sources for psychologists in Australia will be published once verified.